Video streaming has become the biggest content trend in recent times. Watching short-form videos on phones and smart TVs has become a norm. Our client, one of the well-known TV content producers, wants to build a dedicated application for swimming sports in the US. The idea was to offer on-demand swimming-related content directly to fans, athletes, and coaches with mobile apps and smart TV apps. They connected with vrinsoft to develop a comprehensive app suite, including iOS, Android, Android TV, and Apple TV versions. This case study will provide detailed information on how we approached and completed this project.
The client offers a wide range of connected TV solutions, including OTT platforms and more. They wanted to build an app that offers everything about swimming and training under one roof. This will help all who wish to swim professionally, athletes of all ages. This solution is also for coaches, officials, and swimming enthusiasts to stay up to date with recent news in swimming. To reach a wider audience, they want to build a connected system of iOS and Android apps along with Android Smart TV and Apple TV.
Client Requirements
We created a mobile app suite for iOS and Android using Swift and Kotlin, respectively. We also used similar technologies for tvOS and Android TV. This approach ensures fast performance, a user-friendly experience, and access to specific device features. By building native apps for each platform, we make sure that the apps can take full advantage of the capabilities of each device. This includes features like hardware acceleration, GPS, and offline storage for caching content.
Why We Chose This Solution
To provide a performant and user-friendly application, we developed both apps, including TV apps, using native app development. Here is why we choose this solution,
The solution helped us build a robust and comprehensive app suited for both Android and iOS platforms. It makes content available on smartphones and tablets, which means that more people can access it. This is great for user engagement and means new fans can discover the sport who might not have access to connected TVs. Also, the mobile format is very convenient as it allows users to consume content on the go. This means that tips, race highlights, and news updates can easily fit into busy schedules.
Access and stream swimming race videos from the past and latest events on the app or smart TV.
Users can watch highlights of the latest swimming events and read the news about them.
Get insights into training and how elite swimmers prepare for their race directly with athlete interviews.
Watch swimming events live with live streaming features on the app and TV.
Find content easily with a search function and receive personalized recommendations based on your previous watch history.
Stay informed about the latest news from the world of swimming.
Access workout regimes from world-class athletes, Air Force veterans, and more. Also, find nutrition tips and recipes to stay healthy.
Find USA Swimming University content for safe sports and learning techniques.
Watch the world record-making swims and archive footage of past Olympics and swimming events.
The client loved the result and launched the app's initial user base. They received positive feedback and encouragement from both fans and athletes. They launched the app for both Android and iOS platforms and gained instant downloads in the first months. The number of active users and engagement on the app is increasing steadily.
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